We invite you to the conference presented within the ecosystem of the Romania–China Chamber of Commerce and Industry, Cluj-Napoca branch.
UNRIVALS is the business audit and strategy partner of the forum “Transformation of Global Industrial Ecosystems”, organized on 19 November 2026, from 16:00, at the Mercure Sibiu Arsenal Hotel in Sibiu, Romania. The organisers moved the forum from 20 October, the date first announced, while the venue and the programme stay the same.
The forum is organized by the Romania–China Chamber of Commerce and Industry, Cluj branch, together with CONLAN Grup, at a time when technological transformation, industrial investment, infrastructure and the reorganization of value chains are changing the relationships between markets, companies and manufacturers.
The forum’s main partner is Huawei. Its presence places the event in a strategic zone, at the intersection of technology, mobility, infrastructure, production and the new industrial ecosystems.
The forum’s partners bring together access to commercial and international ecosystems, financial expertise, technology, production, logistics, infrastructure and consulting. Culda Partners contributes financial, valuation, audit and mergers and acquisitions expertise.
Emil Culda, managing partner of Culda Partners, is one of the speakers we especially recommend.
His professional path brings together almost five decades of financial expertise and consulting, from Tehnofrig and Coopers & Lybrand to PwC, CAFR and Culda Partners.
The event starts from the idea that the world is not deglobalizing but reorganizing its global value chains, with a direct effect on Romanian and local manufacturers. For companies in Romania, this transformation means access to new technologies, integration into international chains, repositioning of production capacity and building stronger commercial partnerships.
UNRIVALS contributes expertise in commercial and cognitive strategy, industrial transformation, positioning and growth systems supported by artificial intelligence.
UNRIVALS speakers
The main confirmed speaker from UNRIVALS is Daniel Roșca, Commercial Strategy Architect at UNRIVALS.
He takes part in Panel 3, “Structural changes in Romanian factories”, scheduled between 20:00 and 21:00.
Daniel Roșca is one of the two founding architects of UNRIVALS and focuses on commercial strategy, positioning, category definition and how the market perceives a company.
He has more than 20 years of experience, including the position of Regional Corporate Sales Manager at Orange Romania, part of the France Telecom group.
Other confirmed panel members include Viorel Helju, CEO of Optima Group, and Cristian Radu Dan, Vice President of the Romania–China Chamber of Commerce and Industry, Cluj branch. Other confirmed speakers include Cosmin Vîlcu, General Manager of CONLAN Grup, and Vlad Doicaru, Business Environment Executive at Huawei.
UNRIVALS Industrial ABM
The core principles include architecture before scale, cognition before noise and coherence between strategy and execution. Positioning, perception and systems must be defined before investment in communication and commercial development is accelerated.
Account-based marketing is one of the important components of this approach. Industrial ABM (in Romanian) starts from the relevant accounts, identifies the decision makers and builds communication around the concrete needs of each target company.
In industry, every strategic account can represent its own market. A component manufacturer, an automation company, an infrastructure supplier or a technology partner should be treated as an organization with distinct needs, selection criteria and commercial potential, not as a simple general category.
The UNRIVALS operating model connects strategic analysis, commercial decision and technology. SIGNAL AI can support account monitoring, identifying relevant signals, prioritizing opportunities and coordinating information between the different stages of the growth process.
Automation does not replace strategy. It accelerates a logic that is already defined, namely collecting information, tracking interactions, identifying relevant moments and organizing the actions that teams have to carry out.
The tools used by UNRIVALS include account-based marketing, the Fractional CMO + GROWTH model, Revenue Operations, Blue Ocean positioning and artificial intelligence systems such as GENESYS AI and SIGNAL AI.
The strategic framework promoted by UNRIVALS includes the “Switzerland of Data” concept, Romanian industrial and heritage narratives, including the theme of independent cultural convergence between Cucuteni and Yangshao, as well as supporting local manufacturers in navigating the complex process of reorganizing supply chains and attracting Asian industrial investment.
In the context of the forum, this perspective aligns with the panels dedicated to technology, geopolitics, supply chains, Asian industrial investment and structural changes in Romanian factories.
UNRIVALS is an official partner in the “Business audit and strategy partners” category.
Forum partners
The forum’s main partner is Huawei. The forum’s partners include CONLAN Grup, COSCO Shipping, EnergoBit, Beyus, EnTReC, Goodwill Consulting, FAN SLS Cargo, Novo Class, Academia CNC, Vibre Hotel, Dent Complet, Expert Proiect, TermoLine, Simon & Partners, Daisler Print House, Telios Care and Aquavia.
The partner ecosystem is completed by Maison Consiglieri, Klain, Bonas, GreenCasa and Teleperformance, together with the media and communication partners Transylvania Business and Via Cluj TV.
Together, these partners bring together technology, production, energy, logistics, consulting, financing, infrastructure and access to international markets, around the central theme of the forum, the transformation of global industrial ecosystems and its effects on domestic manufacturers.
Registration for the forum is open on the official event page.
